What You'll Learn in This Digital Marketing Course

Our program takes you from beginner to advanced level, ensuring you gain complete digital marketing expertise.

Phase 1: Digital Marketing Foundations

1. Introduction to Digital Marketing

• Digital vs. traditional marketing
• Customer journey & sales funnel
• Key digital channels overview
• Latest trends and opportunities

2. Branding & Personal Brand Building

• Basics of branding and positioning
• Brand storytelling and messaging
• Building a personal brand online
• Maintaining brand consistency across channels

3. Copywriting and Conversion-Focused Marketing

• Writing high-converting ad copy
• Psychology of consumer behavior
• Landing page copywriting
• Calls-to-action that drive conversions

Phase 2: Core Digital Marketing Channels

4. Search Engine Optimization (SEO)

• Keyword research & competitor analysis
• On-page SEO – meta tags, content optimization
• Off-page SEO – backlinks, authority building
• Technical SEO – site speed, indexing, mobile optimization
• Local SEO – Google Business Profile setup
• SEO auditing with tools like SEMrush & Ahrefs

5. Search Engine Marketing (SEM)

• Google Ads setup and campaign creation
• Keyword targeting & bid strategies
• Conversion tracking and remarketing
• Optimizing PPC campaigns for ROI
• Performance Marketing Campaigns

6. Social Media Marketing (SMM)

• Organic vs. paid social strategies
• Facebook, Instagram, LinkedIn, YouTube marketing
• Social media ads and targeting techniques
• Building brand engagement & followers
• Analyzing Social Ad Performance and ROI

7. WhatsApp Marketing & Chatbot Automation

• Setting up WhatsApp Business account
• Contact list segmentation & broadcast campaigns
• WhatsApp chatbots for instant replies
• Building WhatsApp sales funnels
• Automation & CRM integration
• Privacy and compliance best practices

8. Email Marketing

• Building quality email subscriber lists
• Email campaign strategy and design
• Automation sequences for nurturing leads
• A/B testing subject lines and content
• Tracking open rates and conversions

9. Content Marketing Strategy

• Crafting engaging content calendars
• Blogging and video storytelling
• Multi-channel content distribution
• Measuring and improving content performance

10. Video Marketing & YouTube Mastery

• Creating effective video content
• YouTube channel setup and optimization
• Video SEO and ranking techniques
• Live streaming strategies
• Monetization opportunities

Phase 3: Advanced Strategies & Tools

11. Conversion Rate Optimization (CRO)

• Landing page design principles
• Heatmaps and user behavior analytics
• A/B testing for improved performance
• Increasing sales and sign-ups through UX

12. Affiliate Marketing

• Affiliate marketing basics
• Selecting the right platforms and networks
• Building affiliate programs for businesses
• Tracking commissions and ROI

13. Marketing Automation & CRM

• Overview of top tools (HubSpot, Mailchimp, Zoho)
• Workflow automation for efficiency
• CRM setup and lead nurturing
• Automating repetitive marketing tasks

14. Influencer Marketing

• Identifying relevant influencers for campaigns
• Negotiation and outreach strategies
• Measuring influencer campaign success
• Budget planning for collaborations

15. Funnel Building & Lead Nurturing

• Awareness, consideration, conversion stages
• Creating lead magnets and landing pages
• Automating follow-up sequences
• Optimizing funnels for maximum conversions

16. E-commerce Marketing Strategies

• Increasing traffic and sales for online stores
• Product page optimization
• Retargeting abandoned carts
• Tracking e-commerce performance

17. Google AdSense Monetization

• Introduction to AdSense & earning models
• Account setup & approval process
• Website optimization for ads
• YouTube monetization through AdSense
• Best ad placements & revenue strategies
• Avoiding penalties & invalid clicks
• Analytics & performance tracking

Phase 4: Reputation, Growth & Scaling

18. Online Reputation Management (ORM)

• Managing brand reputation online
• Handling negative reviews and complaints
• Tools to monitor brand mentions
• Crisis management strategies

19. Customer Retention & Loyalty Marketing

• Retention vs. acquisition marketing
• Loyalty programs and referral campaigns
• Reducing customer churn
• Personalizing experiences for retention

20. Growth Hacking Techniques

• Low-cost, high-impact marketing hacks
• Viral marketing strategies
• Rapid experimentation and A/B testing
• Scaling startups and small businesses quickly

21. Programmatic Advertising & Media Buying

• Introduction to programmatic ads
• Real-time bidding explained
• Demand-side platforms (DSPs)
• Targeting options and budget optimization

Phase 5: Mobile & Global Marketing

22. Mobile Marketing Strategies

• Mobile-first website optimization
• SMS and push notification marketing
• App-based campaigns and targeting
• Geo-targeted marketing strategies

23. International Marketing & Localization

• Strategies for cross-border marketing
• Multi-language campaigns
• Global SEO techniques
• Localizing content for different regions

Phase 6: AI-Driven Marketing for the Future: 2025 and Beyond

24. AI in Digital Marketing

• AI-driven content creation tools
• Predictive analytics for targeting
• Chatbots for automated customer service
• AI-powered SEO and ad optimization

25. Voice Search Optimization (VSO)

• Preparing content for voice assistants
• Optimizing for featured snippets
• Future trends in voice-driven marketing

26. Emerging Trends & Technologies

• Web 3.0 marketing opportunities
• Blockchain & NFT marketing
• AR/VR campaigns
• Data privacy and compliance (GDPR, CCPA)

Phase 7: Practical Projects & Certification

27. Capstone Project – Live Campaign Execution

• Plan and launch a full marketing campaign
• Work on live business projects
• Receive expert feedback and guidance
• Analyze and present results

28. Final Certification & Portfolio Building

• Earn industry-recognized certification
• Create a strong digital marketing portfolio
• Resume and LinkedIn optimization for job hunting

Key Outcomes of the Course

By completing this course, you will:

• Master all major digital marketing channels like SEO, PPC, Social Media, Email, WhatsApp, and Video Marketing.
• Learn to earn online through Google AdSense & Affiliate Marketing.
• Gain skills to launch high-converting campaigns for businesses.
• Build funnels and automation systems to scale revenue.
• Stay ahead with AI-powered and future-ready marketing tactics.
• Work on live projects and earn a professional certification.

Digital Marketing Course Format & Duration

• Mode of Learning: 100% Online
• Duration: 2-3 months
• Access: Lifetime access to materials and updates
• Certification: Yes, provided after completion

Certification You Can Showcase

Upon completing the course, you will receive an industry-recognized certificate, which can be:

• Added to your resume or LinkedIn profile
• Shared with potential employers or clients
• Used as proof of your expertise when freelancing or consulting

Digital Marketing Course Pricing Details

We believe in high-quality training at an affordable price.

• Full Course: ₹44,999 - One-time payment – covers all modules, live projects, and certification.
• Lifetime Support & Updates: Included in the package.

Enroll Now – Start Your Digital Marketing Journey

Kickstart your digital marketing career today!

Learn powerful marketing skills, work on real projects, and get certified to accelerate your professional growth.

Enroll Now – Limited Seats Available